May 5, 2012 admin

1067 The D – Branding


Late 2011 I was given the opportunity to create a unique new brand for our radio station.  We were rolling out 106.7 The D which was targeted at 80’s and early 90’s rock songs.   We needed a unique feel for the station that really represented the era of music along with supported the theme “Detroit Rock City”.    I wanted to represent the logo with a custom D that stood out from the rest.  The old English D is a classic symbol of Detroit but the station needed something modernized for the 21st  Century.


The “D” and New Years in Detroit

It was a pretty amazing honor to find out that the D that I designed will now be used as a tradition in Detroit.  Instead of dropping a ball like New York does, here in Detroit we will be dropping the custom “D”.

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